A Study of Entrepreneurs’ Confidence in Geographical Indications for Value Adding of Gems and Jewelry Products in Chanthaburi Province

Geographical Indications (GI) give goods made from local resources more legitimacy and create value additions for various products. Gems Jewelry are products that have contributed to Chanthaburi’s long-standing renown but not yet been recognized GI. The principles 1) investigate the entrepreneurial viewpoints regarding belief GI will increase of its products, 2) contrast views those toward use boost inspire confidence in customers, 3) examine link between variables influencing added gems jewelry with In-depth interviews were used as research methodology. Data was gathered 14 owners Small Medium-sized enterprises (SMEs) businesses who required be members Chanthaburi Gem Traders Association (CGA). finding revealed entrepreneurs support encourage registration company’s reliability, product market value, foster customer trust. trust add value; therefore, is a tool may utilized enhance worth Plus, it increases consumers’ product’s origin quality.